Buying and selling action figures

Dexter RoonaAction Figure Guides10 Comments

Buying and selling action figures

Last Updated on June 24, 2024 by Dexter Roona

Buying and selling action figures is a great way to support and fund your action figure collection. If you buy cases of figures to hunt down elusive chase variants then you’re going to get doubles of figures.

Article Summary:

  • Identify Valuable Items: How to research the market value of action figures before buying or selling. Focus on consistent selling prices rather than asking prices to determine the true value.
  • Find Hot Items: Stay informed on popular and upcoming action figures by visiting collector forums such as Reddit and manufacturer websites. Pre-orders from major retailers can indicate future demand.
  • Sources for Purchases: Use eBay, Facebook Marketplace, toy stores, and online retailers to find action figures. Look for auctions with misspelt listings for potential bargains.
  • Selling Strategies: Utilize platforms like eBay and Amazon for selling, but account for fees as these can add up. Consider selling figures individually or as sets, and explore wholesale purchasing to maximize profits.

The Ultimate Guide to Buying and Selling Action Figures

And when this happens you have the opportunity to sell them on and get back what you paid for them or maybe even make a little profit to put back into your collection.

If you collect any action figures that come with BAF parts then you can even open the figures and sell the main figure separately and create the BAF and keep it or sell it on or in fact just sell the BAF parts.

If you are not sure what a BAF figure is then let me explain. Some action figures come with a bonus piece of a bigger figure that you can build. So the idea is that you buy the whole series and each figure in the series has a different BAF piece, be it an arm or a leg or whatever. Collect all the pieces to build the bonus figure. BAF  stands for Build A Figure”

The Marvel Build A Figure ranges are very popular because they have great detail and likeness to the character of each wave and they represent great value for money and are highly collectable.

BAF pieces are highly desired by those who don’t want to buy a Wave of figures twice. If you buy the whole series and want to keep them mint then you have to buy a second set that you can open to make the BAF which is costly. So rather than buying twice, you can turn to selling the individual pieces

Marvel Legends have lots of BAF ranges, Dc is also known to offer them from time to time as well.

Check out the image below showing the Marvel Legends Guardians of the Galaxy Build a Figure range where you can collect the BAF parts and build MARVEL’S Titus

Available from Amazon

Buying and selling action figures – Use your knowledge to know the value

When buying and selling action figures it is important to know what you are selling. Some figures are worth more than others and it’s not always the most amazing sculpts that hold the value. Do some research on what the figures you have are actually selling for. Don’t pay much attention to Buy It Now prices that you see on eBay. This is just what the seller is asking. To get the true value you need to work out the average price they sell for.

Knowing the value of a figure also helps you find bargains. I often check eBay auctions for items with only a few bids that are going cheap. Even if I already have the figure. If I can buy it cheap and I know the real price that it normally would sell for then I can then sell high and make some profit.

What is hot and what is not?

When buying and selling action figures it is important to read articles and visit action figure collector forum boards and toy manufacturing websites. Determine what the hot items are and what will be hitting the shelves soon.

You often see big online stores selling new action figure ranges as pre-orders.

They know what is coming so they offer pre-orders which in turn gives them an idea of how much stock they need to buy.

Entertainment Earth Drop Zone

Entertainment Earth Drop Zone

Entertainment Earth for example has a section named Drop Zone. The Entertainment Earth Drop Zone gives hints on what is coming and about to drop.

If you’re an eBay member, which you should be if you plan to make money selling action figures, look at the completed listings to find consistent or high-priced sellers.

Finding Action Figures to sell

eBay is a great starting point to find action figures. You can often win multiple auctions and get a reduction in postage as all the items can be shipped together in one box. Make sure that you search for figures by misspelling their name. You will be surprised how many sellers make this mistake.

They misspell the name of the item. This means that is found less and so gets fewer bids as a result and then often sells at a very good price, to then resell for profit.

Facebook Marketplace is also a great way to find figures, though they do tend to be loose figures and not Mint In Packaging. There are still some great bargains to be had though and some loose figures will sell very well. You just need to know what you are buying.

Check the Toy Stores

Toy stores often have price reductions and 2-for-1s and sales. And unfortunately, some stores do have to close. Toys R Us is one such store that is, unfortunately, closing here in the UK and around the world. They have a Closing Down Sale currently running where everything must go.

Just this weekend I picked up a couple of cool Funko Pop figures from a store that I didn’t have, Gamorra and Nebula from Guardians of the Galaxy.

Buying and selling action figures

Gamora and Nebula from Guardians of the Galaxy

But it is not just high street stores where you can pick up action figure bargains. Online retailers like Amazon often run some very good discount sales. along with those like Target which has both online and high-street stores.

Selling used action figures

As I mentioned earlier, eBay and Facebook Marketplace are the online places to be but they are not the only places you can buy loose action figures. You can look at sites like Craiglist or GumTree. But if you really want to find some bargains then find local Garage Sales or Jumble/Boot Sales. You will find items for pennies if you are willing to put in some legwork finding and digging through the seller’s boxes.

Selling Online is a great place to sell action figures as is Amazon’s prices tend to be 25 to 50 per cent more than eBay’s.

Keep in mind when pricing your items that eBay will take 15-20 per cent of your ending sale price, and Amazon will take 17-33 per cent of the selling price. That might sound like a lot, but if you purchased a new action figure for £2 and sold it for £35, you would still make a pretty good profit margin.

Buying Action Figures Wholesale

You could become a pro and buy your figures wholesale. There are some very good reasons why this might be a good idea.

It is becoming more and more difficult to find certain figures to get a complete set. And if you can find what you want you may well have to pay a premium to secure the item. Buying wholesale will mean that you can get a whole set or wave at a discounted price.

Any doubles that you then receive you will then have to sell on.

The problem with buying wholesale is that you may have to buy in bulk so there could be a bigger than usual outlay for you. The question is how big do you want your enterprise to be?

You can very easily set up an online store. There are pre-made online stores that you can get. You then just have to add a cool domain name to your store and grab a PayPal account and you are off and running. Or you can go the WordPress route and turn your Action Figure passion into something very cool like a forum come blog/store. Just about anything is possible with WordPress.

Buying and selling action figures – Takeaways

Buying and selling action figures is a great way to fund and grow your action figure collection. All collectors from time to time to sell items to then reinvest and freshen up their collection. And if you do have doubles of figures it does make sense to sell them, providing, of course, you can get the value of what they are worth.

Just be knowledgeable about what you do and your collection will grow from strength to strength. Happy Collecting 😉

That’s all for now!

Do you buy and sell action figures?

Are you a seller on eBay or Amazon? Would you like to start your own online store?

Do you have any tips and tricks for buying and selling action figures?

Let me know in the comments below.

Regards Dexter


10 Comments on “Buying and selling action figures”

  1. Don’t we need to have a licence to buy and sell DC and Marvel products? My son is wanting to start his own online store but we were worried we needed permission to do this? Any information would be amazing!

    1. No, if you buy directly from DC you need to have contracts with them to some degree. But you can just resell as you see fit. Go to s store and find a rare figure and list it on eBay and make money.
      Just be aware that if it builds up and it becomes a business then there are Tax implications. You find lots of YouTubers who have channels about action figures and do so to then get products sent to them for free in exchange for reviews.

  2. Hello should i open my Dragon Ball shfiguarts if i want resell it on future. I only buy the Comic Con exclusive. I know that some people dont buy action figures as investment, but i do. So i want your suggestions regarding this.

  3. One tip to always keep in mind where you can scoop a good deal still is selling in bulk vs parting-out your items. Most often you’ll lose money selling in bulk/lots and can make more taking the time to part-out and sell each figure individually.

    We recommend only selling in bulk/lots if you don’t have the time/energy to list each individually, know a set is worth more together, know certain items are less likely to sell on their own (how many Jar Jars do people want?) need fast cash, or need to make room for something quickly. Finding collections for sale that you can part out is often more lucrative for the reseller than the initial seller of the lot.

    1. I agree, in the past, I have had great success reselling Marvel Legends with BAF parts. Not everyone wants to buy a full set of figures, certainly not at retail. So I would often open them and sell the figures loose, normally on eBay. Then you have a second market of those who only want a few figures but want the BAF, so there is a good market for just the BAF pieces, often a valuable market depending on how difficult the part is to find.

      So parting out can be a very valuable process but as you say very time-consuming.
      Dexter Roona recently posted…Introducing the New Marvel Legends Strange Tales Action Figures Wave 1My Profile

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