Where to buy and sell action figures

Dexter RoonaAction Figure Guides12 Comments

Last Updated on May 30, 2022 by Dexter Roona

Many action figure collectors buy and sell action figures. And I am no different.

When you buy cases of action figures you often get 3 of 1 figure 2 or another and then just 1 of the remaining figures in the series or wave. It is never an exact split of numbers between each figure in the series.

So what do you do when you end up with 3 of the same action figures from the same case?

Well, you can keep the best action figure mint in packaging. You can if you wish open and add one of the duplicates and add it as part of a bigger loose action figure display. It’s much easier to display loose figures than MOC or MIP.

Or of course, you can sell the 3rd of 3 or in fact just sell 2 of the 3 duplicates.

Why do Toy Manufacturers not split figures evenly within cases?

Well firstly let’s explain what a case of figures is for those who don’t know. A case of figures is a box of figures. Action figures are released in series or waves with a set number of characters in each wave or series. And each case is a number of figures from a wave or series in a box. So, for example, ToysRUs would buy 50 cases or 50 boxes for a store.

So why is there not the same number of figures per character in a case?

The main reason is that they always supply more of what they consider will be the popular figures from the wave. So when you go to a toy store and look at a Spider-Man series your always going to be able to find a Spider-Man. and it is going to be harder to find the lesser-known characters as there are fewer of them.

There are also often variants in the cases. A figure may appear without a mask or in a completely different colour and they may not even appear in every case. And this is what drives collectors into a frenzy as they buy all the figures and hunt down the elusive chase variants.

Lots of action figure collectors will buy full cases of figures in the hope of getting the variants. This means they will have lots of versions of the same figure which they will then sell on.

I used to have 3 or 4 cases shipped to me. I would have accounts at toy wholesalers where I could buy them cheaper than in stores and then sell on the duplicates.

The best marketplaces to buy and sell action figures

The best marketplaces to buy and sell action figures – eBay

eBay used to be the place to buy and sell action figures and collectibles. You would often see lots and lots up for sale as Buy It Now items and also in auctions. But you don’t really see this now and there are a few reasons as to why this has happened in my opinion.

The Price

Figures, in general, are much more expensive. When Toy Biz was making Marvel Legends we had a £6.99 price per figure in the UK. When Hasbro took over the price shot up over £10. Marvel Legends are now over £20 retail per figure.

So fewer are being sold, collectors are not buying so many cases as it’s a big outlay and you can’t then resell that popular Spider-Man and get close to the price to get your money back. It has just all become very expensive to buy and sell as a collector.


Postage has become a problem on eBay. Auctions can often sell for less than it costs to post an item. Sellers will often start at a very low auction price but then inflate the postage in an attempt to make their money back and save on fees. Buyers are wise to this and there is nothing worse to a collector than paying a premium price for postage and then receiving the item in a plastic bag, battered to death, and then seeing the postage price was only £1 when you paid £5

There are also fewer auctions because of the way that postage here in the UK is calculated. Postage used to be paid on the weight of an item. This was great when someone purchased 3 or 4 figures because you could send a lot for a little.

Now it has changed. Price is now based on size and shape. An item coming in at 100 grams can cost more than an item weighing 2kg depending on its shape and if it fits through a postage slot size.

Action figures don’t fit through these spaces and so now cost a small fortune to send. Buyers won’t pay the cost. The only alternative sellers have is to sell at a full price as a Buy It Now but then unless the postage is in the price it is still a problem as you can buy from Amazon cheaper and often pay no postage.

eBay remains a very good place to buy loose figures.

eBay Buying Tip

Search for figures that you want but misspell the name of the item when you search. When a buyer misspells an item it will often not show in the search on eBay.

These figures can slip through the net and not be found. You can often pick them up at great prices.

The best marketplaces to buy and sell action figures – Amazon

Amazon is a great place to buy from. You can buy from Amazon itself and also buy from sellers within the Amazon Marketplace. You can check out this awesome Iron Man figure from the Infinite Series on Amazon below to see how it all looks and works.

Best marketplaces to buy and sell action figures

Marvel Legends Infinite Series Marvel Now Iron Man With HulkBuster Ironman BAF Leg 

Selling via Amazon is a great way to move on unwanted action figures though there will be qualifiers to meet, don’t worry these are easy to overcome.

I will tell you all about it when I write a How to start an action figure and collectibles business, it’s coming soon.

The best marketplaces to buy and sell action figures – Facebook Marketplace

The Facebook Marketplace is a great way to find action figures on sale near you from private sellers. You can often find stacks of really cool figures to buy at very competitive prices because it is normally mums and dads selling the items. Their kids have outgrown the figures and mum and dad are just offloading what they see as clutter and selling.

The Facebook marketplace is also a really good place to sell action figures especially if you want to put in some legwork in the collector’s groups on Facebook to help get them noticed.

There are some pros and cons to buying and selling action figures on Facebook


You can pick up big groups of figures at very reasonable prices

There are no online transactions as you normally collect the items and view them before completing the transaction on a cash basis

You can haggle or negotiate if that is your thing.

There are no selling fees.


Its a more limited market of people who live in your area or surrounding area that you can sell to

You won’t necessarily get the best price for your figures or collection when selling.

You have people coming to your house, not always ideal.

If you don’t mind going to someone’s house to buy or having people coming to yours when selling then Facebook marketplace is a great free way of buying and selling action figures.

It is possible to have items shipped to your address if you want, just make sure that both sides, buyer and seller are happy with how the process will work. Paypal payments would be the way to go when receiving and making payments. If you are selling make sure that you ship to a verified Paypal address and use recorded or registered postal options.

The best marketplaces to buy and sell action figures – Gumtree

Gumtree works along the same lines as Facebook. You make a classified ad describing your action figures. Add photos and send your ad live.

All the same pros and cons above really apply to both buying and selling action figures on Gumtree.

The best marketplaces to buy and sell action figures – Collectors Forums

You will have to put in some legwork with the Collectors Forums making deals and negotiating. Your ideal buyers will be in the forums so you should be able to get a good price, but it will probably take some time to make your sale.

Bricks and Mortar Shops

You can contact collector stores on your high street like Forbidden Planet to sell your action figures quickly. The downside is your not going to get anywhere near their true value and the buyer is looking to sell on what they buy at a profit.

Where to buy and sell action figures - The best marketplaces explained

Where to buy and sell action figures – Takeaways

eBay is the most popular choice when it comes to buying and selling action figures. Transactions are safe and secure and you are covered by Paypal buying and selling agreements. You can expect to pay more for figures via eBay and sellers factor in the problematic postage costs.

In this regard, Amazon is a much better buying option as the postage can often be free depending on what you are buying and the value of the order.

Facebook Marketplace and the other options are also worth checking out. Especially Facebook Marketplace. I have made a few purchases there and it works well.

If you are looking to buy then all the above marketplaces are good for you.

That’s all for now.

Do you have any marketplaces that you use that I haven’t mentioned?

Have you had any buying and selling successes or nightmares?

Let me know in the comments below!

Regards Dexter

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12 Comments on “Where to buy and sell action figures”

    1. I have lots of He-man figures still in packages wish I could sell them with out losing to much money…

  1. I have over 400 Action figures, new in box 28 typed pages all from 2009 and 2010. Some advice would be very helpful. Son passed away left collection. Jim

  2. Not sure my first msg went through. I have a 28 page list that I could mail to you. Also about 300 loose ones that was used for display in a home, but are carefully bagged in groups they belong in.

  3. I’m a seller via registered eBay store. I’ve been top rated and have 100 positive feedback. Hundreds of items, but the fees and shipping costs are absolutely absurd and killing me little store. EBay charges a whole plethora of fees, insertion, listing, ad fee, final value fee and it doesn’t stop there. If your item originally listed for 1500.00 and after time you revise it down to 850 due to poor buying economy and inflation. They still take upward of 300.00 in total fees, even with a store subscription and top rated status. That and then shipping cost. Then taxes, cost of packaging and gas to post office. You’ll only see…maybe 500. That’s a third of the original asking price and the original 1500 is probably a reasonable to under retail asking price as it was. I’ve tried many options, let go, offer up, Amazon just blows my shipping price out of existence. I literally see no way to make a small business work using these options. The best bet is to physically sell via flea market or or physical location. Even that’s almost unsustainable with the inflation here in the US. I’m bleeding out slowly and I physically have hundreds, thousands of on hand items. I’m afraid to keep selling if it’s just going to drain my inventory and bank account. It was a lot of leg work, store hunting, toy hunting, haggling, searching grails and keeping in the loop on new waves, store drops and research. That’s just the beginning of it. Then there’s the storing and maintaining the inventory from dust, storage space ect. Anyone want to buy me out my entire collection? Or know the best place to sell large quantities. Legends, McFarlane, gi joe, Transformers, funko pops, necca, tmnt, star Wars and a bunch of other brands and types?

    1. There is no easy answer for this, I do feel your pain with eBay. I also used to run an eBay shop. Quick story, a buyer purchased something like 6 or so figures from me as individual items. Because the items were not one purchase the postage was very expensive. Halfed the cost of the purchase but the buyer still wasn’t happy, so he trashed my feedback score. Because he had made six individual purchases he hit me six times. This forced me out of selling. I contacted eBay and they just didn’t care.
      Facebook groups remain a good free option for selling, I think sites like Entertainment Earth will buy full collections but at what price? You could start your own shop using WordPress and adding an eCommerce addon to it.
      Dexter Roona recently posted…Star Trek – Spock Comic Cover Funko Pop!My Profile

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